10 Training Announces Rebranding, Changes Name to Moto Anatomy
CENTER HILL, FL (August 21, 2018)- Just as their riders train to evolve, 10 Training is evolving and expanding as well - announcing a rebranding to a newly formed identity, Moto Anatomy.
Expanding their vision and purpose as a training school, elevating to a higher level, Moto Anatomy felt the new name was a perfect fit. “The proper definition of the word 'anatomy' is: a study of the structure or internal workings of something. That is exactly what we do here. We are a motorcycle training school/facility with a holistic approach, meaning: we focus not only on the riding technique but also all the inner workings behind it.” stated Moto Anatomy owner and American Flat Track racer, Johnny Lewis. "This rebranding we feel will allow us more functionality with how we produce content. It feels right. It just sets the stage for the future for what our vision is with the school as a whole."
Since 2015, Moto Anatomy - formerly known as 10 Training - has reached over 500 riders directly. These are riders spanning across the USA, Canada, England, Brazil, Germany, Belgium, Spain, and Australia, bringing its unique flat track training experience to riders as the sport of flat track evolves into an international sport like never before.
Johnny Lewis, owner of Moto Anatomy, has made rider development his number one mission over the last few seasons, working to provide safer and more aware racers that can then naturally develop into faster racers. These racers have ranged from ages 4 to 74 years old. Lewis, who is a former American Flat Track and AMA Pro Supermoto race winner, became passionate about sharing knowledge he has developed over the years of racing and also years of listening, processing, and making his own choices on what works best for him. Mental and physical aspects have become key for Lewis’ growth within his own practice and he uses the same approach with his students, who are from all skill levels. “We help you think about how you may be holding yourself back, think about your subconscious and how it plays into your riding technique”, added Lewis. “After really observing my students I’ve come to truly see that their mindset is usually the biggest factor holding someone back from their ultimate potential. We want to tap into that and dissect those thoughts and feelings that hold a rider back.”
As Moto Anatomy continues to see growth within its USA based programs, they are also planning to expand more internationally in 2019. “We want to widen the audience of who we have access to so we can have a greater reach when helping develop more flat track motorcycle riders. Whether it's just riders looking for the experience of flat track, or to help riders reach their professional racing goals, we want to make this more available for everyone on 2 wheels. We’re excited to say we are developing a training platform that will be released in 2019 that will be able to widen the reach, educate, and build growth in an all new way. More details on that should be released shortly but we’re extremely excited about the future of Moto Anatomy.”
Moto Anatomy is unique in how they structure their yearly schedule. “We offer programs from fall through the spring months at our private facility in Florida and then take the school on the road from Spring until Fall to offer training at remote locations across the U.S, Canada, and internationally. For 2019 we plan to expand this, and I can’t wait to announce what we will be able to offer” Lewis said. More information on the expansion coming soon from Moto Anatomy in the upcoming months.
Moto Anatomy’s next training program is scheduled for September 9th at the Williams Grove Speedway 1/2 mile, following a night of American Flat Track racing at the same speedway. A big change to this event to be announced this week, stay tuned. This school is not accepting sign-ups.
Following Williams Grove, Moto Anatomy will head to Viola, Wisconsin where they are offering a 1-day training Monday September 24th for all ages and skill levels at the newly built S&S Cycles supported Speed Ranch facility, offering a 1/4 mile and a 3/8th mile short track. This training will be following a private training program September 22nd & The Rumble on the Ranch S&S Cycles Anniversary party event on Sunday!
Beginning in October, Moto Anatomy will begin hosting its monthly 2-day and 4-day training programs in central Florida. These programs offer the full experience, visit www.Moto-Anatomy.com for more information on all the programs, how to sign up, and how to stay up to date with upcoming events with the Moto Anatomy newsletter.
The Moto Anatomy facility is located in Center Hill, Florida. A hidden gem for racers in the more rural area of Florida, smack dab in between some of the most pristine private motocross facilities - including The Baker Factory, the Moto Sandbox, and Blake Baggett's personal facility El Chupacabra Ranch, which are all within just a few miles. Here we have access to multiple locations for various disciplines of riding: flat track (both short track & TT), motocross, supermoto, and off-road training. There are prime mountain bike trails and multiple cycling trails within a half hour.
The facility is a work-in-progress and forever evolving, having just purchased our 16 acres of land in May of 2017 we have already built a mini-bike short track for training, are currently shaping out a clay 1/5th mile short track (which we hope to have done by the beginning of 2019), and we've purpose-built a motocross track specifically for training. Currently for our general 4-day schools we do half of the training on-site and drive up to a 1/4 mile short track in Jasper, FL for the last 2-days, this may change as the property evolves.
Although Johnny Lewis’ roots are flat track and supermoto racing, the 29 year old native of Coatesville, Pennsylvania has a background in multiple disciplines as well, including road racing and off-road. Lewis went pro at 16 years old in AMA Supermoto, riding for the Factory KTM team. The youngster showed great potential as one of the sports rising stars and eventually earned his first win in the Unlimited Class at Nashville. Lewis switched gears in 2009 and returned to his flat track roots in the American Flat Track series. He captured his first Dash for Cash win in 2010 followed by 3 career podiums in 2011 and his first National win at the Daytona short track in 2012. Lewis has raced a part-time effort with multiple teams over the past 6 years assisting the development of multiple brands, including the Ducati & KTM.
Other career highlights of Lewis are being named AMA Sports Athlete of the Year in 2004 for flat track and being invited to compete in multiple international supermoto events such as the prestigious Superbikers event in Mettet, Belgium as well as being chosen as 1 of 3 riders to represent the USA at the Supermoto of Nations in Italy in 2014. Lewis has also been invited to compete in the X Games 4 times, both in Supermoto and Flat Track, with a 4th place finish in X Games Flat Track 2015 just one position shy of an X Games medal. Lewis currently resides in Center Hill, FL with his wife Alysha and their two young children Maxsen and Clary.